The director of marketing sat down with her product managers to determine how to get retailers to list their new cake mix at major Quebec grocery stores. The group decided to create brochures for the sales force to use with their retail accounts. This is an example of

Question

Quizplus · Accepted Answer

A push strategy involves promoting products by pushing them onto people, often through direct interaction with retailers, which is what creating brochures for the sales force to use with retail accounts represents.

The Director of Marketing Sat Down with Her Product Managers