If you want to target skiers, what would be the best media selection strategy?

Question

Quizplus · Accepted Answer

Rifle strategy is the best media selection strategy for targeting skiers because it allows advertisers to focus their advertising efforts on specific geographic areas and demographics. This strategy is more effective than shotgun strategy, which involves placing ads in a wide range of media outlets, because it allows advertisers to reach their target audience more efficiently.

If You Want to Target Skiers, What Would Be the Best