An advertiser of outdoor apparel that wants to reach hunting and fishing enthusiasts with an ad enhanced by high-quality editorial content is likely to use what medium?
A) radio
B) direct mail
C) magazine
D) newspaper
E) television
Correct Answer:
Verified
Q72: A toothpaste manufacturer used general interest media
Q73: The advertising agency recommended the product be
Q74: The media planner turned to the client
Q75: The total audience potentially exposed to a
Q76: What would be the best media choice
Q78: CPM is the
A) Canadian paper market.
B) cost
Q79: In 2015, which medium surpassed television in
Q80: Mrs. Smith received a letter in the
Q81: Direct response advertising is attractive to marketing
Q82: Direct response advertising
A) is designed to generate
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents