Your Company Has Traditionally Run Intensive TV Advertising Campaigns to Increase

Your company has traditionally run intensive TV advertising campaigns to increase awareness and maintain loyalty. However, more focus is now being placed on relationship marketing to maximize customer retention; therefore, your company should

A) use more of an emotional appeal in the TV ads.
B) replace its current strategy with an interactive media strategy.
C) use permission-based e-mails
D) run TV ads only on specialty channels.
E) increase focus on a direct response strategy.