Destination Canada launched a "Where is this?"campaign that encouraged people to visit LocalsKnow.ca. On this site, visitors found out which locations were depicted and were encouraged to share their favourite Canadian travel spots and upload their own images. What is it called when consumers can interact with the brand and generate online content?

Question

Quizplus · Accepted Answer

Brand democratization refers to the process where consumers are given the power to interact with a brand and contribute content, such as sharing travel spots and uploading images, as seen in the "Where is this?" campaign.

Destination Canada Launched a "Where Is This?"campaign That Encouraged People