Comparative advertising can be quite effective, but there are "rules of the game"that must be followed. Using the example of competing brands of fuel additives claiming that they outperform each other on the basis of enhancing fuel economy, outline how one of these companies (the advertiser) can use this strategy responsibly. How does this company's competitor benefit from this strategy?

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The Answer of Comparative advertising can be quite effective, but there are "rules of the game"that must be followed. Using the example of competing brands of fuel additives claiming that they outperform each other on the basis of enhancing fuel economy, outline how one of these companies (the advertiser) can use this strategy responsibly. How does this company's competitor benefit from this strategy?

Comparative Advertising Can Be Quite Effective, but There Are "Rules