What is it called when a retailer begins to carry products and product lines that seem unrelated to the products it already carries?
A) merchandising extension
B) expanding assortment
C) increasing product depth
D) increasing product breadth
E) scrambled merchandising

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to a retail strategy where a retailer carries an assortment of products that are seemingly unrelated to its traditional product lines.

What Is It Called When a Retailer Begins to Carry