IKEA's business idea is "To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."Onto which of the five elements of consumer transactions is IKEA choosing to focus?
A) product and access
B) product and experience
C) service and experience
D) product and price
E) price and service

Question

Quizplus · Accepted Answer

IKEA focuses on offering well-designed, functional products at low prices, emphasizing both the product and its affordability.

IKEA's Business Idea Is "To Offer a Wide Range of Well-Designed