Ensuring that the distinctive Canadian Tire red triangle appears prominently in all consumer touch points, in-store, online, on the exterior of stores, in television commercials, and so on is part of which element of Canadian Tire's retail planning?
A) atmosphere
B) merchandise assortment
C) brand identity
D) location
E) merchandise control

Question

Quizplus · Accepted Answer

Brand identity involves ensuring that a brand's visual elements, such as logos and symbols, are consistently presented across all consumer touchpoints to reinforce recognition and association with the brand.

Ensuring That the Distinctive Canadian Tire Red Triangle Appears Prominently