GM and Ford's increased usage of the Internet is an attempt to shorten traditionally long, indirect channels.
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Verified
Q5: Apple only uses indirect distribution channels.
Q6: Convenience goods such as bread and milk
Q7: Channel length refers to the number of
Q8: With the increasing adoption of electronic distribution
Q9: A manufacturer like Procter & Gamble that
Q11: Rolex is selective about which retail outlets
Q12: It is never appropriate to employ the
Q13: An intensive distribution strategy is used by
Q14: When a manufacturer like Sony opens up
Q15: Channel captains are critical in effective horizontal
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