Since the manufacturer is the first link in the channel of distribution, it is always the one that controls the channel.

Name: Since the manufacturer is the first link in the channel of distribution, it is always the one that controls the channel.
Brand: Quizplus
Rating: 4.7 (42 reviews)

Question

Quizplus · Accepted Answer

The control of the distribution channel can vary and is not always held by the manufacturer. It can depend on factors such as market power, brand strength, and the relationships between channel members.

Since the Manufacturer Is the First Link in the Channel