The planning, implementing, and controlling of the physical flow of materials, finished goods, and related information from points of origin to points of consumption to meet customer requirements at a profit is referred to as
A) horizontal marketing management.
B) customization.
C) contract marketing.
D) vertical marketing management.
E) logistics marketing.

Question

Quizplus · Accepted Answer

Logistics marketing involves the management of the flow of goods, services, and information from the point of origin to the point of consumption to meet customer requirements efficiently and profitably.

The Planning, Implementing, and Controlling of the Physical Flow of Materials