Bob's Automotive sets out a goal of achieving a profit contribution of $200,000 in fiscal year 2019. This is an example of return on investment.

Name: Bob's Automotive sets out a goal of achieving a profit contribution of $200,000 in fiscal year 2019. This is an example of return on investment.
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Question

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Setting a profit contribution goal is not the same as calculating or setting a return on investment (ROI), which measures the gain or loss generated relative to the investment cost.

Bob's Automotive Sets Out a Goal of Achieving a Profit