A local store owned by a large pizza chain decided to lower its prices for an extended period in an attempt to run the local independent pizza store out of business. This practice is known as
A) price fixing.
B) predatory pricing.
C) fair pricing.
D) bait and switch selling.
E) double ticketing.

Question

Quizplus · Accepted Answer

Predatory pricing is a pricing strategy in which a company sets its prices below cost in order to drive competitors out of the market.

A Local Store Owned by a Large Pizza Chain Decided