Which of the following best characterizes odd-even pricing?
A) target pricing
B) leader pricing
C) psychological pricing
D) penetration pricing
E) price skimming

Name: Which of the following best characterizes odd-even pricing? A) target pricing B) leader pricing C) psychological pricing D) penetration pricing E) price skimming
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Odd-even pricing is a form of psychological pricing where prices are set just below a round number, such as $9.99 instead of $10, to make the price appear lower to consumers.

Which of the Following Best Characterizes Odd-Even Pricing