The intangible aspect of a service is a challenge that a marketing organization must overcome when making its service appealing to a target market.

Name: The intangible aspect of a service is a challenge that a marketing organization must overcome when making its service appealing to a target market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The intangible nature of services means they cannot be seen, touched, or owned, making it challenging for marketers to convey their value and benefits to potential customers.

The Intangible Aspect of a Service Is a Challenge That