When people purchase a holiday, they rely on marketing communications and reviews on social media because the product is intangible.

Name: When people purchase a holiday, they rely on marketing communications and reviews on social media because the product is intangible.
Brand: Quizplus
Rating: 4.8 (50 reviews)

Question

Quizplus · Accepted Answer

Holiday experiences are intangible, so consumers often rely on marketing and reviews to gauge the quality and suitability of the experience before purchasing.

When People Purchase a Holiday, They Rely on Marketing Communications