In contrast to the marketing concept where organizations first discover consumer needs then attempt to satisfy them, not-for-profit organizations believe that they already know what the public needs.

Question

Quizplus · Accepted Answer

Not-for-profit organizations often have a clear mission and set of values that guide their work. They believe that they know what the public needs based on their mission and values, and they work to meet those needs through their programs and services.

In Contrast to the Marketing Concept Where Organizations First Discover