The ABC company was built on providing tools for manual accounting systems (such as ledgers and journals). With the advent of technology, the company has expanded and now provides accounting software and consulting services to guide its client companies through the reports the systems can generate. What element of the services marketing mix does this fall under?

Question

Quizplus · Accepted Answer

The expansion of ABC company to include consulting services to help clients understand reports generated by their software is an example of a supplementary service, which enhances the core product offering.

The ABC Company Was Built on Providing Tools for Manual