The individual responsible for the marketing planning for a specific product or group of products is the
A) sales manager.
B) marketing manager.
C) venture development manager.
D) brand manager.
E) category manager.

Question

Quizplus · Accepted Answer

A brand manager is responsible for the marketing planning and strategy for a specific product or group of products, focusing on building and maintaining the brand's image and market presence.

The Individual Responsible for the Marketing Planning for a Specific