Procter & Gamble manufactures a variety of brands under one category. An example is shampoo with brands such as Pantene, Herbal Essences, and Head and Shoulders. For shampoo, Procter & Gamble would appropriately use

Question

Quizplus · Accepted Answer

Category management is the appropriate approach for managing a variety of brands within the same product category, such as shampoo, to optimize sales and profitability.

Procter & Gamble Manufactures a Variety of Brands Under One