There is often negotiation between manufacturers and retailers for shelf space. For example, a company like PepsiCo may recommend that retailers display their snacks and drinks close to each other. Typically a ________ would be in charge of managing this strategy.
A) sales manager
B) product manager
C) category manager
D) merchandise manager
E) brand manager

Question

Quizplus · Accepted Answer

A category manager is responsible for managing product categories as strategic business units, including the placement and promotion of products within retail environments.

There Is Often Negotiation Between Manufacturers and Retailers for Shelf