Beaulieu manufactures and sells area rugs to home centres, furniture chains, and also independent furniture and floor covering stores. Since these customers have very diverse service and product needs, which organization system for product management is most appropriate?

Question

Quizplus · Accepted Answer

Target market management is most appropriate as it allows Beaulieu to tailor its approach to the diverse service and product needs of different customer segments, such as home centres, furniture chains, and independent stores.

Beaulieu Manufactures and Sells Area Rugs to Home Centres, Furniture