Why did Frito-Lay reformulate its chips by using cottonseed oil and new frying technologies to create a better-tasting, crispier, and crunchier chip?
A) because they needed to differentiate in a growth market
B) for a planned obsolescence strategy
C) to revive the brand from a declining market
D) to remain competitive in a mature market
E) to develop a higher margin premium product

Question

Quizplus · Accepted Answer

Frito-Lay reformulated its chips to remain competitive in a mature market, where innovation and product improvement are necessary to maintain consumer interest and market share.

Why Did Frito-Lay Reformulate Its Chips by Using Cottonseed Oil