A consumer in the market for a new riding lawnmower has just seen a commercial for a John Deere model for the first time. He is at the ________ stage of the adoption process.
A) evaluation
B) interest
C) adoption
D) awareness
E) trial

Question

Quizplus · Accepted Answer

The consumer is at the awareness stage because they have just become aware of the John Deere model through the commercial.

A Consumer in the Market for a New Riding Lawnmower