Marketers for a breakfast cereal are offering coupons, contests, and "bonus"products within the cereal package to stimulate sales. They have also chosen to reduce their advertising efforts for the product. These changes to the marketing mix are appropriate for a product in which stage of the product life cycle?

Question

Quizplus · Accepted Answer

In the maturity stage, sales growth slows, and competition increases. Marketers often use promotions like coupons and contests to maintain interest and stimulate sales, while reducing advertising as the product is already well-known.

Marketers for a Breakfast Cereal Are Offering Coupons, Contests, and "Bonus"products