Goods that consumers will go out of their way to buy for their unique and important characteristics are called shopping goods.
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Q3: P&G added Whitestrips to the existing family
Q4: The product mix is the total range
Q5: USP stands for unique service point.
Q6: Product line width refers to the number
Q7: If Kraft adds fruit to its "Multimix"cereals
Q9: Processed materials are used in the production
Q10: Nescafe coffee, Salada tea, Dad's Cookies, and
Q11: Goodyear tires are an example of a
Q12: Typically, farm goods and natural resources are
Q13: The familiarity of a trademark like Kleenex
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