A relatively new category of cereals referred to as the "multi-mix"category is growing fast. Kraft's addition of "Post Selects,"which, unlike competitive products, combines fruit with whole grains, is an example of their

Question

Quizplus · Accepted Answer

USP stands for Unique Selling Proposition, which refers to the unique feature or benefit of a product that sets it apart from competitors. In this case, combining fruit with whole grains is the unique feature of "Post Selects."

A Relatively New Category of Cereals Referred to as the "Multi-Mix"category