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Garnier's Fructus Brand Owns a Not-So-Subtle Bright Green Colour

Question 89

Multiple Choice

Garnier's Fructus brand owns a not-so-subtle bright green colour. This colour, along with the other components of the package design, are intended to


A) create a cult brand.
B) build brand insistence.
C) break through shelf clutter by demanding attention.
D) convey a message of environmental concern.
E) eliminate the need for the secondary package.

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