Jaguar cars appeal to an upscale, status-conscious market segment. This is an example of micro-marketing.

Name: Jaguar cars appeal to an upscale, status-conscious market segment. This is an example of micro-marketing.
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Question

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Micro-marketing targets a very specific group of customers, often at an individual level, whereas Jaguar's appeal to an upscale market segment is more characteristic of niche marketing, which targets a broader, but still specific, market segment.

Jaguar Cars Appeal to an Upscale, Status-Conscious Market Segment