In a partnership marketing environment, the production and marketing decisions of manufacturers, suppliers, and distributors can be directly influenced by derived demand.

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Derived demand refers to the demand for a product or service that results from the demand for another product or service. In a partnership marketing environment, the production and marketing decisions of manufacturers, suppliers, and distributors are influenced by the demand for the final product, which is derived from consumer demand.

In a Partnership Marketing Environment, the Production and Marketing Decisions