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There Was a Shortage of Manzanilla Olives from Spain This

Question 54

Multiple Choice

There was a shortage of manzanilla olives from Spain this year. Consequently, a Canadian olive packer had to find another supplier to ensure adequate supply. The procurement manager of the olive packing company called an informal meeting with the marketing department, asking them to taste olives from different parts of the world and to comment on which olives met their needs. This is an example of


A) a quality committee.
B) a buying committee.
C) relationship buying.
D) a buying centre.
E) a modified rebuy.

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