For most consumers, the purchase of a laptop computer would be considered
A) an effort purchase.
B) a complex purchase.
C) an evoked set.
D) a limited decision purchase.
E) a routine purchase.

Question

Quizplus · Accepted Answer

A laptop computer is typically a complex purchase for most consumers due to the higher cost, variety of features, and the need for research and comparison before making a decision.

For Most Consumers, the Purchase of a Laptop Computer Would