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Many North American Consumers Believe That North American Car Brands

Question 81

Multiple Choice

Many North American consumers believe that North American car brands are inferior in quality to foreign competitors. Despite frequent advertising campaigns to the contrary, North American car manufacturers are struggling to change this attitude. Even when the message is received, consumers believe it is untrue. This is an example of the influence of


A) social class.
B) repositioning resistance.
C) attitude change.
D) selective perception.
E) patriotic dualism.

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