The information from Environics Analytics' PRIZM C2 combines demographic data with geographic data.
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Q12: Involving the client in the development and
Q13: Whenever possible, a researcher should conduct primary
Q14: Marketing research problems can be defined only
Q15: The only source of secondary data is
Q16: External data sources include government, business and
Q18: Internal databases provide a quick picture of
Q19: Data obtained from Statistics Canada is primary
Q20: Hypotheses are statements of predicted outcomes that
Q21: When determining sample size, some researchers state
Q22: "Lowering the price by 5% will result
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