The owner of a small business wants to conduct a survey. The population of the study is defined as "residents of the city, ages of 25 to 49, who have two or more children living at home."If the owner uses a customer list as a means of recruiting people to fill in his survey, the owner is using a probability sample.

Question

Quizplus · Accepted Answer

Using a customer list to recruit survey participants is a non-probability sampling method because it does not give all individuals in the defined population an equal chance of being selected.

The Owner of a Small Business Wants to Conduct a Survey