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Sales at Exotic Cosmetics Inc

Question 59

Multiple Choice

Sales at Exotic Cosmetics Inc. are down from last quarter. What is your first step as marketing manager?


A) Reduce prices.
B) Define the precise nature of the problem underlying the drop in sales.
C) Meet with the sales manager to discuss possible problems.
D) Meet with production to try and reduce costs.
E) Give a motivational talk to the sales reps.

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