Which of the following is an example of a hypothesis?
A) To test consumer reactions to humorous commercials.
B) The message recall of humorous commercials will be higher than that for rational appeal.
C) If awareness levels fall within acceptable and comparable ranges, the humorous style of advertising will be maintained.
D) To determine if message recall is higher with humorous commercial messages than other styles.
E) To determine the relative effectiveness of humorous appeal techniques on a predetermined target market.

Question

Quizplus · Accepted Answer

A hypothesis is a specific, testable prediction about the expected outcome of a study, such as "The message recall of humorous commercials will be higher than that for rational appeal."

Which of the Following Is an Example of a Hypothesis