According to research conducted by the Marketing Research and Intelligence Association, high refusal rates for telephone interviews are due to

Name: According to research conducted by the Marketing Research and Intelligence Association, high refusal rates for telephone interviews are due to
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Mugging, which stands for "marketing under the guise" of research, leads to high refusal rates as people are wary of being marketed to rather than participating in genuine research.

According to Research Conducted by the Marketing Research and Intelligence