Molly is shopping at an online bookstore. She searches for a title that a friend recommended. When the book appears, an alert is presented at the side of the screen. It lists a series of other book titles. At the top of the list, Molly reads, "Readers who purchased this title also bought."What is this an example of?

Question

Quizplus · Accepted Answer

This is an example of cross-selling, where additional products are suggested to a customer based on the purchasing behavior of other customers.

Molly Is Shopping at an Online Bookstore