When faced with a marketing problem, managers can look to both secondary and primary data sources for insight into potential solutions. Explain the advantages and disadvantages of both of these types of data. Describe a scenario where primary data is required.

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The Answer of When faced with a marketing problem, managers can look to both secondary and primary data sources for insight into potential solutions. Explain the advantages and disadvantages of both of these types of data. Describe a scenario where primary data is required.

When Faced with a Marketing Problem, Managers Can Look to Both