A marketing tactic is a specific action required to implement a marketing strategy.
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Q1: Objectives state what is to be done;
Q2: Strategic planning is done only at the
Q3: Specific and detailed action plans are referred
Q5: The area in a marketing plan that
Q6: "A free Honda Accord will be given
Q7: Marketing plans can be developed for a
Q8: "To be the world's most reliable airline
Q9: Corporate plans are largely based on input
Q10: Vision statements are identical to mission statements.
Q11: In corporate plans, corporate objectives are based
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