Hershey Canada developing a Reese's peanut butter spread is part of a new-product strategy to take on the dominant brand leader.

Name: Hershey Canada developing a Reese's peanut butter spread is part of a new-product strategy to take on the dominant brand leader.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Hershey Canada developing a Reese's peanut butter spread is a strategic move to compete with existing market leaders in the peanut butter category by leveraging the Reese's brand recognition.

Hershey Canada Developing a Reese's Peanut Butter Spread Is Part