Which of the following is not true about the marketing plan?
A) It is a document that outlines direction and activities of an organization, product, or service.
B) It involves many aspects of the organization, from HR to operations, in addition to marketing.
C) It involves objectives, strategies, and tactics (execution) .
D) It typically involves product, price, distribution, and marketing communications.
E) These plans are typically created annually.
Correct Answer:
Verified
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