When the stock market crashed in 2008, Scotiabank was running a campaign with the tag line "You're richer than you think."What is the term for the quick action they took to adjust that campaign?
A) They implemented a contingency plan.
B) They implemented a secondary plan.
C) They implemented a revised plan.
D) They revitalized their plan.
E) They implemented an emergency plan.
Correct Answer:
Verified
Q92: What kind of strategy did Nike use
Q93: What strategy is Ford Motor Company using
Q94: Club Med, traditionally a haven for singles,
Q95: Marketing control involves all of the following
Q96: Midway through company ABC's strategic planning year,
Q98: Your president has asked you for a
Q99: You are a junior manager in the
Q100: Explain why marketing plans need to be
Q101: Explain the difference between strategic corporate planning
Q102: The following are VIA Rail Canada's vision
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents