What would be the best way to classify Morrison's Shoes, which concentrates only on the oversize footwear market segment?
A) market leader
B) market challenger
C) market specialist
D) market nicher
E) market follower

Question

Quizplus · Accepted Answer

Morrison's Shoes focuses on a specific market segment, the oversize footwear market, which makes it a market nicher. Nichers target a specific, often smaller segment of the market, catering to specialized needs.

What Would Be the Best Way to Classify Morrison's Shoes