Why is it important for Canadian marketers to consider the state of the U.S. economy as an important factor of the external marketing environment?
A) The United States is Canada's largest trading partner.
B) Most Canadian businesses are managed out of the United States.
C) Canada's negative trade balance is due to U.S. policy.
D) Laws in the United States supersede Canadian business law.
E) 81% of U.S. exports are purchased by Canadians.

Question

Quizplus · Accepted Answer

The United States is Canada's largest trading partner, so the state of the U.S. economy can significantly impact Canadian businesses and their marketing strategies.

Why Is It Important for Canadian Marketers to Consider the State