The belief that it is less expensive and more profitable to hold on to current customers than attract new ones is a fundamental premise of customer relationship management. How has technology made this marketing theory's implementation more practical?

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The Answer of The belief that it is less expensive and more profitable to hold on to current customers than attract new ones is a fundamental premise of customer relationship management. How has technology made this marketing theory's implementation more practical?

The Belief That It Is Less Expensive and More Profitable