For one day each month, a locally owned bookstore donates the proceeds of the day's children's book sales to the local youth literacy project fund. What is the best way to describe this marketing activity?

Question

Quizplus · Accepted Answer

Cause marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit, such as donating proceeds to a charitable cause.

For One Day Each Month, a Locally Owned Bookstore Donates