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Coke Zero Is Marketed to "Young Males Who Are Clear

Question 68

Multiple Choice

Coke Zero is marketed to "young males who are clear about what they want" by


A) using packaging with black graphics and advertising that suggests a bold personality.
B) sticking with what works for other Coke products in their advertising.
C) only using unpaid social media.
D) focusing on the scientific facts of its low-calorie formula.
E) All of the above are correct.

Correct Answer:

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